Extended story: Leipzig marketing move
Starting point
Marta arrived with a three-page English CV, a machine-translated German version, and six unanswered applications to agencies in Leipzig and Dresden. Dates were correct; section order and photo treatment were not.
What we changed
We rebuilt the Lebenslauf to two pages, moved education below recent roles, and rewrote achievement lines using verbs from two target vacancies. The Anschreiben dropped a long paragraph about “passion for branding” and opened with a campaign she had owned end-to-end — language mirrored the ad’s call for budget responsibility.
Outcome
She reported two interview invitations within three weeks. One panel still asked about her German level; she used the speakable phrasing from the letter rather than improvising. The adaptation did not create experience — it made existing work readable to German employers.